Why Keyword Visibility Is The Ultimate SEO Gamechanger


An average small e-commerce website may contain around 500 to 1 000 words per page. If that site has 12 pages, you’re looking at between 6 000 and 12 000 words for that one site.

Now, multiply that by 1,7 Billion-plus websites live in 2021 and you start to get an idea of the quantity of words that Google’s spiders crawl and analyze to create search engine rankings.

Being Seen Amongst The Masses

It is utterly bewildering to think about the chosen keywords of a small business as individuals among trillions, and not unreasonable to wonder ‘But how do I stand a chance?’.

“91% of web pages never get any organic traffic from Google”

Ahrefs SEO Statistics for 2021

The answer is: you don’t really, unless you ensure your keywords are more visible to Google’s spiders.

Visibility, in the case of Google search, is whether the web crawlers can instantly ‘see’ your keywords and rank your site accordingly. If they can’t see the keywords they can’t rank your site, or if it takes too long to find the keywords and see them your ranking also drops.

But how is it possible for hundreds of sites to have the same or similar keywords, but some will be more visible to Google’s spiders than others?

How Keyword Visibility Works For SEO

The simple answer: keywords that are instantly visible have keyword IDs – identification numbers – that make it easier for Google spiders to see and understand.

The technical answer: Google’s spiders or bots operate by crawling through all the data on a website, and when they find acceptable data for ranking, the data is assigned a binary numeric ID using a combination of 1’s and 0’s. Google’s spiders are more attracted to keywords that already have numeric IDs over those that do not.

ATRICA’s SEO capabilities are unique in that the software adds identity numbers to keywords, making the Google spiders’ jobs a whole lot easier and, in turn, boosting the website’s keyword visibility and Google ranking.

Using ID Numbers To Rank Up

ATRICA allocates ID numbers to all 250 Orientation Keywords (OTKs), which are the building blocks from which the AI can start running and working its magic. This gives the website an SEO head-start from the beginning, as the web crawlers can easily find and rank the all-important baseline OTKs

But it doesn’t stop there…

The ATRICA algorithm works in parallel to the above by producing Rank-up seed and long-tail keywords – up to 60 000 of these – each of which are assigned numeric IDs too.

This is a continuous process that never stops, 24/7, 365, which means that the website of an ATRICA user is constantly climbing over the shoulders of its competitors and is always being seen first.

At the end of the day, that is what investing in SEO is about – making sure that businesses stay profitable to support the livelihoods of the people and families behind the businesses.

Web spiders do not care if a website they are crawling belongs to a huge multinational company or a brand-new small business supporting a few people, they are looking for data to index – and to succeed the right data needs to be there.

With ATRICA’s keyword superpowers, any business can swing a bat successfully against the big guys.

What does a Binary Identity Number look like?

Unless one is working in computer science and software engineering, exposure to much binary code outside of a few Hollywood computer hacker films is unlikely.

In theory it’s quite simple – every letter in the alphabet and symbol that one finds on their keyboard has a numeric value that is made up of 1’s and 0’s. Using an 8-Bit Binary Code (8-bit will refer to how many units can form a piece of code, with each unit being an individual 0 or 1 – so a string of eight 0’s and 1’s will represent one letter) the letter A is represented by: 01000001. For example, to spell the word cat in 8-bit binary it would appear as: 01000100 01000001 01110100.

Looking at a word as basic as cat, it becomes obvious why a human would struggle to sit and assign ID numbers to 250 Orientation Key Words, let alone 60 000 RuKs!

Give Your Visibility A Boost

While assigning numeric IDs allows keywords to be seen quickly, it is important to back up the huge head start this provides with a high-end website.

Imagine a runner in a hurdle sprint: they’re out the gates like a flash and way ahead of the competitors, but in front of them are the hurdles of quality, useful content, website loading speed and mobile friendliness among others.

“38% of users will stop engaging with a website if the content or layout are unattractive”


A website needs to have these ranking factors solidly in check to not trip up and ultimately do poorly in the race for visibility.

Put quite simply, if a person is searching for the latest drone using Google as the search engine, Google wants to make sure they are taken to the best possible online experience linked to their search terms. This is what keeps Google as a search engine in business – ensuring that their customers (the searchers) find exactly what they are looking for ASAP.

Keyword Visibility + User Experience Wins

The websites that offer the best customer experience get on to Page 1, and Google have become very sophisticated in terms of their algorithms at creating checks and balances to ensure this remains the case.

“57% of marketing executives report that on-page content development was the most effective SEO tactic”

-Content Marketing Institute

Conversely, one can have an amazing website in terms of engaging content, but with no attention paid to keywords – especially making keywords visible – the site may struggle to gain traction and visitors.

Ultimately, you need both keyword visibility and the best consumer experience to win.

By Robert Otte, Co-Founder / Linkedin

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