An average small e-commerce website may contain around 500 to 1 000 words per page. If that site has 12 pages, you’re looking at between 6 000 and 12 000 words for that one site.
Now, multiply that by 1,7 billion-plus websites live in 2021 and you start to get an idea of the quantity of words that Google’s spiders crawl and analyse to create search engine rankings.
Standing Out Amongst The Crowd
It is utterly bewildering to think about the chosen keywords of a small business as individuals among trillions, and not unreasonable to wonder ‘But how do I stand a chance?’.
“91% of web pages never get any organic traffic from Google”
–Ahrefs SEO Statistics for 2021
The answer is: you don’t really, unless Google’s spiders can quickly and easily find, identify and categorise your keywords.
If the web crawlers can’t find your keywords they can’t rank your site, or if it takes too long to find the keywords, your ranking drops.
Here’s the kicker: hundreds of thousands of websites will use the same or similar keywords, but these websites will not be ranked equally by Google because some will be more ‘findable’ than others.
So what makes the exact same keywords easier or more difficult to find?
How Keyword IDs Help The Web Crawlers
The simple answer: keywords that are easy to find have keyword IDs – identification markers – that make them easy for Google’s spiders to find and understand, and therefore quick to rank.
The technical answer: Google’s spiders operate by crawling through all the data on a website, and when they find acceptable data for ranking, the data is assigned a binary numeric ID using a combination of 1’s and 0’s. Google’s spiders are more attracted to keywords that already have numeric IDs over those that do not.
Part of ATRICA’s Keyword Superpower is its ability to add identity markers to every single keyword on a website (on- and off-page), making the Google spiders’ jobs a whole lot easier. This, in turn, boosts and stabilises the website’s Google ranking.
Using ID Markers To Rank Up
ATRICA allocates ID markers to all 200 Anchor Keywords (AKs), which act as the building blocks from which ATRICA’s keyword-based AI can continue to build up and up.
Assigning IDs to the Anchor Keywords gives the website a SEO head-start from the get-go, as the web crawlers can easily find and rank the all-important baseline AKs
But it doesn’t stop there…
ATRICA’s keyword algorithm works in parallel to the above by producing thousands of Performance Keywords (PKs) – seed and long-tail keywords, each of which are assigned numeric IDs too.
This is a continuous process that never stops, 24/7, 365, which means that the website of an ATRICA user is constantly climbing over the shoulders of its competitors because its keywords are always being found and ranked before non-users.
This, in turn, leads to better search ranking, higher web traffic and more business for the website.
At the end of the day, this is what investing in SEO is about – making sure that businesses stay profitable to support the livelihoods of the people and families behind the businesses.
Web spiders do not care if a website they are crawling belongs to a huge multinational company or a brand-new small business supporting a few people; they are looking for data to index – and to succeed the right data needs to be there.
With ATRICA’s keyword superpower, any business can swing a bat successfully against the big guys.
What does a Binary Identity Number look like?
Unless one is working in computer science and software engineering, exposure to much binary code outside of a few Hollywood computer hacker films is unlikely.
In theory it’s quite simple – every letter in the alphabet and symbol that one finds on their keyboard has a numeric value that is made up of 1’s and 0’s. Using an 8-Bit Binary Code (8-bit will refer to how many units can form a piece of code, with each unit being an individual 0 or 1 – so a string of eight 0’s and 1’s will represent one letter) the letter A is represented by: 01000001. For example, to spell the word cat in 8-bit binary it would appear as: 01000100 01000001 01110100.
Looking at a word as basic as cat, it becomes obvious why a human would struggle to sit and assign ID numbers to 200 Anchor Keywords, let alone thousands of Performance Keywords!
Maximising Your Keyword Head-start
While assigning numeric IDs allows keywords to be found and identified quickly, it is important to back up the huge head start this provides with a high-end website.
Imagine a runner in a hurdle sprint: they’re out the gates like a flash and way ahead of the competitors, but in front of them are the hurdles of quality, useful content, website loading speed and mobile friendliness among others.
“38% of users will stop engaging with a website if the content or layout are unattractive”
A website needs to have these ranking factors solidly in check to not trip up and ultimately do poorly in the race for visibility.
Put quite simply, if a person is searching for the latest drone using Google as the search engine, Google wants to make sure they are taken to the best possible online experience linked to their search terms. This is what keeps Google as a search engine in business – ensuring that their customers (the searchers) find exactly what they are looking for ASAP.
Performance Keywords + User Experience Wins
The websites that offer the best customer experience plus solid SEO get on to Page 1, and Google has become very sophisticated in terms of their algorithms creating checks and balances to ensure this remains the case.
In other words, you can’t hack the system by having the best, ID-marked keywords but when the searcher lands on the site the user experience is terrible (i.e. slow loading times, poor design, bad/non-relevant content, etc).
“57% of marketing executives report that on-page content development was the most effective SEO tactic”
– Content Marketing Institute
Conversely, one can have an amazing website in terms of engaging content, but with no attention paid to keywords – especially making keywords findable – the site may struggle to gain traction and visitors.
Ultimately, you need both ID-marked, top-performing keywords and the best consumer experience to win the SEO game.
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