Keywords have become the ultimate tool in finding information quickly and efficiently. Think about it: keywords drive everything from digital dating compatibility to Wikipedia searches to how people search for things they want to buy. Open the browser and type in four or five words to start searching for an item or information and half a second later, a page of options appears.
But when was the last time you clicked to Page 2 of the listings? Can’t remember?
If your business doesn’t appear on Page 1 of a Google search listing 9 out of 10 people will not bother clicking through to Page 2. Nine potential site visitors would prefer to refine their search terms until something on Page 1 appeals to them.
Why? One answer is that there is an underlying perception that if a business is not on Page 1, it’s probably not that great a business. Ouch.
Bad SEO Loses Good Business
According to Singapore-based big data company Ahrefs, a mind-boggling 90.63% of web pages get no organic search traffic from Google.
Logically, the overwhelming number of businesses can’t all be ‘bad’ and therefore there must be plenty of high quality, good value, amazing businesses that aren’t on Page 1.
“Only 0.78% of Google searchers click
on results from the 2nd page”
Unfortunately for all the amazing businesses that are not on Page 1, the contemporary consumer is not going to wade through the vastness of the Internet to find your website.
For a consumer to find a producer, and vice versa, a global game of keyword Uno is constantly on the go: there needs to be matching cards in place to be able to interact.
This is where ATRICA’s keyword superpower comes in – its world-first artificial intelligence (AI) has a handle on keywords like no other Search Engine Optimisation (SEO) software on the market.
How AI’s Keyword Superpower Works
As a micro, small or medium-sized business owner battling the frustrating world of SEO, you may think of keywords as individual words that the ‘How-To’ blogs or your local SEO guy says it’s necessary to stick into the backend of your website and then, painfully, change all the time.
And you wouldn’t be entirely wrong – that is one of the pain-points of traditional SEO.
ATRICA eliminates the slog and the guesswork of keywords by identifying 200 Anchor Keywords (AKs) that are highly relevant to a website’s business (target audience, location, etc.)
These AKs are like seeds that are planted, which ATRICA’s AI then germinates to sprout thousands of Performance Keywords (PKs) – both seed and long-tail (short phrases).
“69.7% of search queries contain
four words or more”
– Ahrefs SEO Statistics For 2021
Searches are often short five or six-word phrases, not just single words. A practical example would be a business that supplies goods for baking bread at home. AKs would include “buy sourdough online”, “bread starter kit”, “flour for bread”, whereas PKs would be “best sourdough starter kit” or “full-proof sourdough bread”.
Ultimately, it’s human intelligence that comes up with the initial 200 AKs, but it’s ATRICA’s AI that ventures out into the badlands to continually generate dozens of PKs.
Consider how long it would take to think of 200 Anchor Keywords relevant to your specific business.
Then consider how many Performance Keywords a human could come up with in a solid 8-hour working day (including breaks), 5 days a week, versus how many an AI could generate 24/7 with not a minute’s break.
Now you can see how ATRICA’s keyword-based AI runs laps around any human to continually generate so multiple top-performing keywords.
And the more top-performing keywords your website has, the better its Search Engine Results Page (SERP) positioning, and the easier it is for users to find your amazing business. This results in more web traffic, greater brand awareness and, if your product/services are a good match, more interested users converting into sales for your business.
Out With The Old, In With the New
Another important element of ATRICA’s Keyword Superpower is the routine identification of which AKs are not ringing bells anymore with consumers. There is zero point in keeping those words embedded in a site if they are no longer relevant.
ATRICA sends a notification to our in-house SEO team every time a non-performer is identified. The team then removes the AK and replaces it with a new, better-performing AK suggested by the AI.
ATRICA then uses this new AK to generate related PKs that are more relevant, trendier and deliver a better return on investment. And so it goes on and on…24/7, 365.
Ultimately, ATRICA’s relentless keyword optimization results in better and more stable search engine ranking for the website.
This, in turn, results in more quality users (people looking to take action, not only browse) finding your website, which provides more opportunities to convert site visits into sales.
“39% of purchasers are influenced
by a relevant search”
– Think With Google
At the end of the day, this is what investing in SEO is about – making sure that businesses stay profitable to support the livelihoods of the people and families behind the businesses.
Web spiders do not care if a website they are crawling belongs to a huge multinational company or a brand-new small business supporting a few people, they are looking for data to index – and to succeed the right data needs to be there.
With ATRICA’s Keyword Superpower, any business can swing a bat successfully against the big guys.
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