Why SEO Tools Alone Won’t Get Your Website Top Of Google Search

Much like any kind of trade, building and maintaining a top performing website requires tools – not just one, but many tools to perform different jobs.

As an example, consider the task of plumbing a kitchen. A plumber will need a wrench to fasten and loosen pipes, pliers to pull and hold, a screwdriver to tighten fixtures, soldering materials and blow torches, pipe cutters, a drill – and many more to complete the installation of a simple tap.

A website’s SEO isn’t too different, and this is why a plethora of SEO tools exist, each one specifically geared to look at different aspects of the overall task (SEO ranking), like: website loading speed; backlink checking; keyword generation; finding missing meta data and broken links; assessing page depth; finding page server errors; performing competitor analysis; data visualisation; and more.

Now that we’ve agreed tools are important, imagine you’re a home-owner who’s called in a plumber to fix your leaky sink, and that plumber then told you: “Here’s your problem, and here are the tools to choose from to fix it. Figure out which tools you want to use, and then figure out how to use them and fix it yourself”.

You’d be unsatisfied, angry even, and rightly so. Didn’t you call in the plumber, as an expert tradesman, to fix your problem; not simply tell you what’s wrong and then leave you to DIY?

Herein lies the problem with the plethora of SEO tools available to small, medium- and micro-sized enterprises (SMMEs): no matter how good the tools are, they generally only identify what the problem is and then leave it up to you, the website owner, to become a plumber overnight and DIY!

What SMMEs really need is an expert who not only identifies the problem(s), but also has the necessary tools and expertise to fix it. Because ultimately all you, as the business owner, want to know from your service provider is: “There was a leak, we’ve fixed it and everything is now working perfectly.”

The ATRICA Difference

This is exactly what ATRICA does for websites: identify problem areas, fix the problems and then constantly ensure that everything continues to work perfectly so that you, the small-to-medium-sized business owner, don’t have to worry about SEO.

ATRICA’s artificial intelligence (AI) software, backed by a team of human SEO experts, ensures all key aspects of your website’s technical SEO are taken care of. This ranges from all-important keyword optimization to meta data, SERP snippet optimization, backlinking, semantic & entity search, and more. And ATRICA does this across all important search formats: local; voice; mobile; desktop.

‘61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority’

Impact Plus

Circling back to the plumber analogy: having ATRICA on your website is like having a plumber permanently in your kitchen, pre-empting leaks and looking to ensure a smooth flow 24/7, 365, so you never have to worry about leaks or blockages ever again.

SMME’s SEO Dilemma

ATRICA was specifically designed to solve the SEO dilemma most SMMEs face in that there are generally only two main choices available: pay an SEO agency or hire an in-house SEO expert, or DIY with SEO tools that tell you what needs to be done, then gain the necessary expertise and find the time each day to do it.

For most SMEs, neither is an ideal option because:

–> SEO agencies come at a high cost and results vary wildly

–> In-house SEO experts demand high salaries and HR maintenance

–> SEO tools require time and hard-won expertise to actualise result

‘88% of SEOs charge $150/hour for their services’

– Ahrefs SEO Statistics for 2021

ATTRICA is an all-in-one solution that provides the best of both worlds: AI-driven software backed by human expertise to provide a full, agency-level service to SMMEs at a fraction of the cost.

For more on how ATRICA’s AI-driven SEO works with its team of human SEO experts to deliver the best results for SMMEs, see the full list of Features & Services here.

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