ATRICA’s KEY FEATURES VERSUS ‘TRADITIONAL’ SEO

List of Key Features

Software controlled by integrated AI (Artificial Intelligence)

DESCRIPTION

 

ATRICA is programmed to work continuously and intelligently without human oversight.
All software requires oversight to identify and implement changes and adaptations to improve functionality. With non-AI software, humans provide this oversight. Humans, however, need to sleep, take holidays, sick leave etc, and they are prone to human error and cost in salaries. With AI-driven software like ATRICA, the AI provides oversight 24/7, 365-days-a-year, constantly monitoring and making changes and adaptations to improve functionality.

 

HOW YOU BENEFIT

 

Unlike humans, AI costs less to work round-the-clock, and it’s immune to human error. Importantly, AI constantly improves on its own intelligence by monitoring and optimising its algorithm. This means the longer you use ATRICA, the better the AI performs for your website.

 

Key feature: Because the product ATRICA monitors is also an algorithm (Google’s search algorithm based on 200-plus ranking factors), ATRICA is able to adapt itself far better and faster than any human ever could. The result is your website is resistant to Google updates and SEO ranking is radically better and far more stable.

Original, unmatched algorithm

DESCRIPTION


ATRICA’s technical ranking algorithm software is a world-first. To date, there is no other SEO software on planet Earth like it.

 

HOW YOU BENEFIT


No other SEO software on Planet Earth can offer the same (and definitely not better) functionality and benefits than ATRICA.

Management of 250 OTK keywords (Orientation Keywords)

DESCRIPTION


ATRICA optimizes a website based on a massive 250 orientation keywords (OTKs). These anchoring keywords are researched according to the most relevant search terms for a specific website’s business, area, services, products, target audiences, etc.

 

HOW YOU BENEFIT


Instead of only a handful of OTKs, ATRICA is able to monitor the performance of 250 OTKs and assess which among these are the top performers and identify non-performers to be deleted/replaced. ATRICA also uses the OTKs as a springboard to begin generating related Rank up Keywords (RuKs). The result is that your website is always ranked according to the top-performing keywords related to your business.


And due to ATRICA being AI-driven, it consistently improves on its own intelligence to fine-tune and further improve keyword generation.
All this means one thing: your website gets the absolute best keyword-based SEO ranking.

Generation of around 60 000 new RuK keywords (long-tails and full sentences)

DESCRIPTION


As their name suggests, Rank-up Keywords (RuKs) help a website move up in ranking. ATRICA generates new RuKs by monitoring search behaviour on Google and competitors’ search performance.


For example, if one of a dentist’s top-performing OTK is ‘dentistry’, ATRICA will monitor this OTK and generate top-performing related RuKs, such as ‘dentist near me’ and ‘top 10 dentists’. These RuKs are then automatically included in your website’s SEO and ranking improves.


Note: RuKs do not compete against OTKs, but rather build from these baseline keywords to continually improve a website’s search ranking.

 

HOW YOU BENEFIT


Humans can do their best, but it’s simply impossible for any person to include all relevant keywords in the OTKs, or to keep up with the constantly changing search behaviour related to a website’s business.

 

This is where ATRICA really shines. Unlike a human, the AI works 24/7, 365 to generate top-performing keywords related to your website. No change in search engine behaviour is ever missed and therefore your website is always up to speed with the latest search trends. This eliminates the risk of missing important Google updates, which in turn improves and stabilises SEO. And the better the SEO, the more traffic. The more traffic, the more opportunity to convert.

Entities automatically included

DESCRIPTION

 

Google is increasingly using entities in its search algorithm. The simplest way to describe an entity in search terms is to say they are like Keywords 2.0. Entities are grouped around a specific keyword and describe or deal with that particular subject matter. This subject matter content around a keyword can include text, images and videos and describe events, ideas, books, persons, companies, places, brands, domains and more. So it’s more like a well-defined and widely accepted concept that may be made up of words, images and other associated data. Google’s algorithm is programmed to identify these concepts and will rank the website according to whether these concepts have relevance to the user’s search.

 

All you really need to know is that entities are important for SEO and that ATRICA automatically optimizes a website for entity-related searches.

 

Note: Entities do NOT replace keyword search. Entities are merely one of the search ranking factors that make up Google’s search algorithm. In short, you still need keywords!

 

HOW YOU BENEFIT

 

By automatically including entities in the optimization process, ATRICA ensures that keywords remain relevant now and into the future. This results in more immunity to Google updates and more stable ranking.

Local SEO included

DESCRIPTION

 

More than 40% of Google searches are for local information while 97% of people learn more about a local company online than anywhere else. These 2 statistics alone demonstrate how crucial it is for a website to include local SEO. The beauty of ATRICA is that, even if the OTKs are selected on an international level, the software automatically optimizes keywords for local search as well.

 

HOW YOU BENEFIT

 

Local SEO is automatically included with no additional action required by you or your team.

Around 30 keywords ranked on Google Page 1 within 3 months

DESCRIPTION

 

With traditional SEO it usually takes around 3 to 6 months to get only a handful of top ranking keywords – i.e. keywords that result in Google Page 1 for relevant searches.
ATRICA will generate an average of 30 top ranking keywords within its first 3 months. ATRICA is able to deliver this phenomenal result due to the AI constantly monitoring the performance of OTKs and RuKs, zoning in on the keywords that rank the best and generating related top ranking keywords.

 

HOW YOU BENEFIT

 

Top page ranking for around 30 keywords in 90 days, and that’s just to start with. The longer ATRICA is on the job, zoning in on the newest, best and most trending keywords, the more top ranking keywords it delivers. This progressively pushes your website onto Page 1 for all related search terms.

Resistant to Google Updates (stable rankings)

DESCRIPTION

 

ATRICA never sleeps. It’s on the job 24/7, 365-days-a-year, and while it’s on the job it’s constantly communicating with Google’s search algorithm in ‘AI language’. This enables ATRICA to know how Google wants SEO information ‘packaged’ and then makes the necessary adaptations to your website’s SEO. All this takes place while human SEO experts are sleeping, off sick, on holiday…

 

HOW YOU BENEFIT

 

Your website will always be up-to-speed with any changes or adaptations in Google’s search algorithm, meaning it will be practically immune to Google updates. This results in extremely stable SEO rankings. And the more stable the ranking, the less risk there is of losing leads/sales due to your website dropping off page 1.

Continuous crawling and indexing of web pages

DESCRIPTION

 

Any good SEO expert (in-house or outsourced) should regularly crawl and index a website. This is to ensure the website stays on par with Google updates and is ‘seen’ by Google’s search spiders so that the SERP (ranking) remains stable. ATRICA does not crawl and index ‘regularly’; it does this constantly, 24/7, 365-days-a-year.

 

HOW YOU BENEFIT

 

By ensuring the website’s keywords and indexing are always visible to Google’s search engine, ATRICA makes sure your site remains in clear view and is ranked accordingly – that is, on Page 1.

ID (identification numbers) for each keyword and website

DESCRIPTION


ATRICA makes the 250 OTKs immediately visible to Google’s search engine in their ‘pure’ form (i.e. the actual words), and it goes a step further by assigning each keyword an identification number (ID). These IDs make it even easier for Google to see and identify the keywords and rank them accordingly. ATRICA does the same for the actual website, assigning a unique ID that Google can identify and rank.

 

HOW YOU BENEFIT


Having IDs as additional markers makes it quicker and easier for Google to identify the 250 OTKs and rank accordingly. This results in faster and better keyword ranking.

‘Mobile/ Cell Phone first’ optimization included

DESCRIPTION


With more than 58% of all Google search traffic coming from mobile, having a website that is ‘mobile first’ optimized has become one of the most important Google ranking factors. In terms of keyword-based SEO, it is crucial to have mobile-optimized keywords as 79% of keywords rank differently on desktop compared to mobile.
ATRICA automatically lets Google’s search engine know that the website is keyword optimized for mobile.

 

HOW YOU BENEFIT


By constantly letting Google know that your website has keywords optimized for mobile, ATRICA ensures better and more stable ‘mobile first’ ranking.

Direct Google interface

DESCRIPTION


ATRICA communicates with Google’s interface 24/7, 365-days a year. While this is not a unique feature of the software, it’s an important feature that any new-generation SEO tool should have.

 

HOW YOU BENEFIT


Constant communication with Google’s interface ensures ATRICA never misses a change or adaptation in Google’s search algorithm. Importantly, this feature complements existing SEO tools that can be used to enhance ATRICA’s performance.

Identification of keywords that are no longer relevant

DESCRIPTION

 

ATRICA will identify OTKs that are no longer relevant and generate newer, better and/or trending OTKs for you to (manually) replace these with. ATRICA also constantly identifies irrelevant RuKs and automatically filters these out in the optimization process, ensuring that the focus is always on relevant, top-performing keywords.

 

HOW YOU BENEFIT

 

ATRICA zones in on top performing keywords and ‘throws out’ non-performing keywords, ensuring the best optimization at all times. Also, by prompting you to delete or exchange non-performing OTKs with top-performing OTKs, ATRICA ensures your website’s anchor keywords are always relevant to the latest search engine behaviour.

Automatic filtering of terms and integration of long-tail keywords

DESCRIPTION

 

More than 50% of all search queries contain 4 or more words, making integration of long-tails crucial to a site’s SEO performance. Using the 250 OTKs as a baseline, ATRICA constantly crawls for related search terms such as long-tail keywords, which it then automatically integrates as RuKs.

 

Note: Long-tail keywords contain more words (i.e. a search term or phrase) and are usually (but not always) more specific than a lead keyword.

 

HOW YOU BENEFIT

 

The more integrated lead and long-tail keywords are, the ‘happier’ Google is with the overall relevance of your website and the higher it will rank. For example, a doctor’s website that only has ‘doctor’, ‘medical’, etc as OTKs and no long-tail keywords integrated in its SEO will not rank as highly as another doctor’s website that includes both: i.e. ‘doctor’, ‘medical’ and ‘doctors near me’, ‘GPs in my area’.

Optimization excludes risky backlinks

DESCRIPTION


Most SEO ranking software on the market relies heavily on backlinking (links to and from other websites to yours). Poor backlinking, as often happens with automated ranking software, can lead to Google penalising your website, which in turn results in poor rankings. ATRICA does not include backlinks in its optimization process at all.

 

Note: This is not to say backlinking is completely redundant. Google recently confirmed that backlinking is still good SEO practice provided it is quality backlinking (i.e. a link to/from your website from a reputable site, such as a major news website or a credible listing website). Google noted that poor backlinking (i.e. ‘stuffing’ irrelevant sites with links to/from the website – or ‘Black Hat SEO’) is not only redundant, but can lead to penalties.

 

HOW YOU BENEFIT


There is no risk of ATRICA causing Google to penalise your website due to poor backlinking. This results in greater ranking stability.

Automated YouTube Optimization

DESCRIPTION


ATRICA is able to optimize search engine-based social media channels such as YouTube.

 

HOW YOU BENEFIT


Google loves video content and YouTube remains King of Video! With ATRICA optimizing your YouTube channel, expect a major boost for your YouTube channel as well as a boost to overall SEO ranking.

New keywords continually generated and professionally managed

DESCRIPTION


Using the 250 OTKs as a baseline, ATRICA constantly generates new, better and/or trending RuKs. Likewise, the software will identify non-performing OTKs and suggest better replacements. All keyword generation – OTKs and RuKs – are clearly communicated to you in reports and professionally managed by the ATRICA team. For example, the team will advise when one or more OTKs should be substituted with new OTKs.

 

Note: OTKs should not be deleted or substituted very often, as it takes several weeks for OTKs to gain ranking, therefore it may negatively impact ranking to change OTKs too often. However, non-performing OTKs should be changed every few months for high-performing OTKs.

 

HOW YOU BENEFIT


You are always fully informed of keyword performance and receive professional management to ensure the best keyword-based ranking for your website.