ATRICA FAQs

FAQ Topics

NEED-TO-KNOW BEFORE INVESTING IN ATRICA

ATRICA requires at least a main page and 3 to 4 sub pages with relevant content (i.e. products, services, blogs) in order to work its magic. A one page website or a single landing page does not have the necessary depth to be ranked well by Google, and therefore ATRICA will not be able to work optimally.

No. Because ATRICA and Google require more than one page to rank websites well, ATRICA cannot work optimally with single page websites.

ATRICA works with all common CMS’, such as WordPress, Drupal, Joomla, etc., as well as with Template-based CMS, such as Wix, Shopify and WooCommerce.
However, ATRICA does not work with every template-based CMS. Our IT department would need to assess whether ATRICA could work optimally and without restrictions on less common template based CMS’.

As ATRICA is compatible with almost all websites, it is compatible with almost all website operating systems.


When it comes to technical compatibility, the important question is what level of operating system your website uses and whether that system allows changes in the front- and back-end. For example, if your operating system does not allow adjustments to SEO settings, meta data, formatting etc., it’s likely to be a ’starter system’ that does not allow for good SEO optimization, in which case ATRICA will not be compatible.

Our IT department will run a technical check within minutes and report back.


Our IT department then runs a technical analysis of your website to ensure there are no major issues that could hinder ATRICA’s performance. If there are no major issues, we register your website and the selected Orientation Keywords on ATRICA’s back-end and the AI starts making these keywords visible to Google’s search engine immediately .


That’s it. No back-end or front-end changes or plug-ins required.

We provide a free technical analysis of your website to check compatibility. Our IT department will also check for any technical issues that could impede ATRICA’s performance.


Should any issues be found, our IT department will alert you to this in a detailed report.
We highly recommend that you resolve any flagged technical issues in order for ATRICA to perform optimally. Should you not resolve these issues, we cannot guarantee that ATRICA will work optimally.


Should you have any queries or need help resolving issues, we are always here to assist

ATRICA currently only supports websites in languages with Latin roots, such as English, German and Spanish. It does not yet support websites in languages without Latin roots, such as Arabic, Mandarin, Japanese or Russian. However, ATRICA is able to assist with optimizing websites with a component in English.

ATRICA currently only supports keywords in languages with Latin roots, such as English, German and Spanish. It does not yet support keywords in languages without Latin roots, such as Arabic, Mandarin, Japanese or Russian. However, we are able to assist with optimizing keywords for websites with a component in English.

Yes, ATRICA works for both new and established websites.


If it is an established URL that has already been ranked and gained Google’s ‘trust’, it is quicker for ATRICA to improve the website’s ranking. However, ATRICA still performs excellently for new URLs, albeit that it will take slightly longer to deliver top ranking. As an example, whereas it would take 3-4 months for ATRICA to get an established URL highly ranked, it would take 4-5 months to do the same for a new URL.

Yes. Google has made mobile-first optimization almost mandatory in order for a website to be ranked and therefore ATRICA will not work well if the website is not mobile-first.

ATRICA will not work optimally if your website is not optimized for the most important Google search ranking factors, such as usability and technical SEO, which are two of the top ranking factors (out of 200-plus).


For example, due to mobile search overtaking desktop search mobile optimization has become almost mandatory in order to be ranked by Google. On the technical front, Google is downgrading the ranking of websites that are not optimized in terms of meta data, URLs, headlines and tags.


In order for ATRICA to rank a good number of keywords in 3-6 months all, or at least most of these important SEO boxes need to be ticked.

Our IT Department will run a free technical analysis of your website during the onboarding process and identify any priority SEO functions that are needed for ATRICA to work optimally.

GENERAL

• Costs up to 90% less than traditional SEO.
• Direct interface with Google’s search engine ensures faster response and high ranking stability.
• Direct interface makes ATRICA resistant to Google’s search engine algorithm changes.
• ATRICA is on the job 24/7, 365-days-a-year, ensuring no search algorithm change or update is ever missed.
• Able to produce around 60,000 new Rank Up Keywords (RuKs) in just a few months.
• Assigns strong industry-specific keywords.
• Website content does not have to be keyword-loaded, as the software runs keywords separately from content.
• Optimization runs in ATRICA’s back-end and is not visible to the user – there is no need to change or take down the website at any time.

Traditional SEO has to wait for Google’s search engine spiders to crawl the website to find new keywords and make these visible for ranking. ATRICA runs on a world-first technical ranking algorithm software that makes keywords instantly visible.

 

In layman’s terms: Traditional SEO will add the keywords and then wait for Google’s spiders to find the new keywords and update the site’s ranking accordingly. ATRICA doesn’t wait for Google’s spiders to find the keywords; it makes the new keywords instantly visible so that Google’s search engine immediately knows your website is better optimized and ranks it accordingly. This results in better, faster and more stable search ranking.

No, there is no dashboard. Nor is there any need to ‘use’ ATRICA, as it is automated AI software that works on your website’s back-end.

 

Once ATRICA is linked to your website, the only manual action you need take is to upload the initial Orientation Keywords and update/substitute these as and when ATRICA recommends. You will be able to track your website’s SEO ranking via reports sent direct to you via email.

No. We offer verifiable case studies as proof of ATRICA’s superior SEO capabilities.

 

We also provide a free technical assessment of your website in order to ensure there are no major technical errors that could impede ATRICA’s performance.

Our IT department will advise of any website errors in a detailed report. Should you have any queries or need help resolving issues, we’re always here to assist.

GETTING STARTED

You will receive a welcome email with full details of the steps to get started, including an invitation to schedule a video call with a Customer Success Manager. This call will be a pre-meeting to the onboarding process.

The process whereby a Customer Success Manager guides you through selecting Orientation Keywords, running a technical analysis of your website and any troubleshooting that may come up. This is all in preparation for ATRICA to be linked to your website.

Between 1 to 2 weeks.

You simply need to upload 250 Orientation Keywords to one of your website’s static pages (i.e. the Terms and Conditions page or any other page that has a fixed URL and content) to link up ATRICA.


Our IT department then runs a technical analysis of your website to ensure there are no major issues that could hinder ATRICA’s performance. If there are no major issues, we register your website and the selected Orientation Keywords on ATRICA’s back-end and the AI starts making these keywords visible to Google’s search engine immediately .


That’s it. No back-end or front-end changes or plug-ins required.

Should our IT department pick up any issues during their technical analysis of your website, a full report will be sent to you.


If there are any major technical issues that could impede ATRICA’s performance, we strongly recommended these are resolved in order for ATRICA to perform optimally. Should you not resolve these issues, we cannot guarantee that ATRICA will work optimally. Should you have any queries or need help resolving issues, we are always here to assist.

No. The only manual action you need to take is to upload the 250 Orientation Keywords to one of your static pages (i.e. Terms and Conditions page).

No. The process to link ATRICA to your website is seamless and will not affect your website’s back- or front-end or general functionality whatsoever. Your website will remain live throughout and the link-up process will be entirely unnoticeable to users.

KEYWORDS

The short answer: a website’s foundation for top-ranking SEO – or the most important keywords based on your business’ location, industry, sector, target audience, etc.


The long answer: Like all AI, ATRICA needs initial intelligence to work with in order to improve on its own intelligence. For ATRICA, that initial intelligence is the Orientation Keywords. When these Orientation Keywords are inputted into ATRICA they are instantly visible to Google’s search spiders, which will immediately rank your website accordingly. ATRICA then monitors the Orientation Keywords’ performance and starts to generate related top-performing keywords to improve your SEO ranking. These are called Rank Up Keywords (RuK).


For example, if one of your Orientation Keywords is ‘investment’, ATRICA will use this keyword as a springboard to find the top-performing investment-related keywords.
Think of it this way: if SEO is a house you’re building, Orientation Keywords are the foundation. When you lay down those building blocks ATRICA knows what shape and style you want your dream home to take. ATRICA then goes out and brings back the perfect bricks to build your dream home with.

It is preferable that you provide 250 Orientation Keywords based on your website’s previous top-performing keywords.
However, if you are unable to provide the keywords, we can run an analysis of the top 250 seed and longtail keywords for your site at no extra cost.

We strongly recommend a minimum of 250 Orientation Keywords, as tests have shown this produces the best results.


Quite simply: the more Orientation Keywords ATRICA has to work with from the get-go, the better the AI performs.


Should you struggle to find 250 Keywords, we will help compile these at no extra cost.

Our IT department will run a technical analysis of your website to ensure it’s optimized to run ATRICA. A full report will be sent to you, including warnings or major issues should any be found. We highly recommend that you resolve all major issues, so that ATRICA can perform optimally. Should you have any queries or need help resolving issues, we are standing by to assist.

Yes, but only occasionally (every few months).


This is because ATRICA will constantly monitor the performance of your OTKs, zoning in on the top performers and identifying the poor performers that should then be deleted/replaced.


However, because it takes several weeks for a OTK to gain ranking it is important not to change OTKs too frequently. Our IT department will advise via your monthly report which OTKs should be deleted/replaced and when this should be done.

You are, as we do not have access to your website to do so. ATRICA will generate suggestions for newer, better or trending Orientation Keywords. These will be provided in your monthly report and our IT department will advise when to upload new Orientation Keywords.

You will need to remove them, as ATRICA does not have access to your website to do so.


Our IT Department will send details of poor performing Orientation Keywords to delete along with suggestions of new, better or trending Orientation Keywords to replace these with. It is then up to you to make the changes.

These are the keywords ATRICA generates based on your Orientation Keywords. As their name suggests, these keywords up your website’s SEO ranking. ATRICA generates RuKs by monitoring search behaviour on Google’s Search Engine Results Pages (SERP) and, importantly, monitoring your competitors’ results. By generating thousands of RuKs on top of your Orientation Keywords, ATRICA begins covering all searches related to your business. This, in turn, progressively pushes your website onto Page 1 of Google search for all top-performing keyword searches. For example, if one of your 250 Orientation Keywords is “gym”, ATRICA may start generating RuKs such as “nearby gym” and “health and fitness”, and on and on…

Nowhere. RuKs are automatically generated by ATRICA and put to work on your website. You don’t have to do a thing.

No. RuKs work purely on ATRICA’s back-end and do not need to be manually inputted or visible on the front-end of the website.

Yes. Using the 250 Orientation Keywords as a baseline, ATRICA will continually generate top related RuKs. The longer ATRICA is on the job, the better it gets at generating top RuKs.

The ID is a code included in the metadata of a keyword. When crawling the website, it is easier for Google’s search engine spiders to identify the keyword and its location on your website with this ID.

COMPATIBILITY & TROUBLESHOOTING

ATRICA works with all common CMS’, such as WordPress, Drupal, Joomla, etc., as well as with Template-based CMS, such as Wix, Shopify and WooCommerce.
However, ATRICA does not work with every template-based CMS. Our IT department would need to assess whether ATRICA could work optimally and without restrictions on less common template based CMS’.

We provide a free technical analysis of your website to check compatibility. Our IT department will also check for any technical issues that could impede ATRICA’s performance.


Should any issues be found, our IT department will alert you to this in a detailed report.


We highly recommend that you resolve any flagged technical issues in order for ATRICA to perform optimally. Should you not resolve these issues, we cannot guarantee that ATRICA will work optimally.
Should you have any queries or need help resolving issues, we are always here to assist.

PERFORMANCE, ANALYTICS & REPORTS

Your ranking will start to decline after approximately 2 months. This is because top-ranking keywords will not be consistently updated and made instantly visible to Google’s search algorithm.


Put simply: Google’s search spiders won’t crawl through your website as often and pick up the newest and/or best keywords instantly. As a result, your website will be mostly ‘ignored’ by the spiders and your ranking will start to drop.

We will send you an email via one of our Customer Success Managers.


As ATRICA takes a few weeks to ‘kick-in’ while it calibrates to your website, you will receive your first report after Week 9. Thereafter you will receive monthly reports.

Case studies show results after 12 weeks, however this can differ depending on the website’s initial ranking and various other factors.

We do not promise an overnight miracle – but we do promise you will see results within 3 to 6 months provided your website is optimized and the software is used as prescribed.

ADDITIONAL OPTIMIZATION 1

Yes. You need to add fresh content at least once a month, whether in the form of a blog, new offer, additional info or simply changing a few sentences to existing content. This is to ensure Google’s spiders do not overlook your website due to content being dormant.

Aside from adding fresh content once a month, you do not need to do anything else. However, it is always advisable to follow best SEO practice, such as back-linking and adding high-performing content like video, to further enhance your website’s SEO.

Not yet. Currently we are only able to optimize search engine-based social media channels such as YouTube. If you would like us to do so, simply provide the relevant Orientation Keywords and your YouTube account will be linked to ATRICA and optimized.

WEBSITE REQUIREMENTS & COMPATIBILITY

ATRICA works with all common CMS’, such as WordPress, Drupal, Joomla, etc., as well as with Template-based CMS, such as Wix, Shopify and WooCommerce.


However, ATRICA does not work with every template-based CMS. Our IT department would need to assess whether ATRICA could work optimally and without restrictions on less common template based CMS’.

Our IT department can run a technical check on your website within minutes to test compatibility.

As ATRICA is compatible with almost all websites, it is compatible with almost all website operating systems.


When it comes to technical compatibility, the important question is what level of operating system your website uses and whether that system allows changes in the front- and back-end. For example, if your operating system does not allow adjustments to SEO settings, meta data, formatting etc., it’s likely to be a ’starter system’ that does not allow for good SEO optimization, in which case ATRICA will not be compatible.

Our IT department will run a technical check within minutes and report back.

We provide a free technical analysis of your website to check compatibility. Our IT department will also check for any technical issues that could impede ATRICA’s performance.


Should any issues be found, our IT department will alert you to this in a detailed report.
We highly recommend that you resolve any flagged technical issues in order for ATRICA to perform optimally. Should you not resolve these issues, we cannot guarantee that ATRICA will work optimally.


Should you have any queries or need help resolving issues, we are always here to assist.

ATRICA requires at least a main page and 3 to 4 sub pages with relevant content (i.e. products, services, blogs) in order to work its magic. A one page website or a single landing page does not have the necessary depth to be ranked well by Google, and therefore ATRICA will not be able to work optimally.

No. Because ATRICA and Google require more than one page to rank websites well, ATRICA cannot work optimally with single page websites.

ATRICA currently only supports websites in languages with Latin roots, such as English, German and Spanish. It does not yet support websites in languages without Latin roots, such as Arabic, Mandarin, Japanese or Russian. However, ATRICA is able to assist with optimizing websites with a component in English.

ATRICA currently only supports keywords in languages with Latin roots, such as English, German and Spanish. It does not yet support keywords in languages without Latin roots, such as Arabic, Mandarin, Japanese or Russian. However, we are able to assist with optimizing keywords for websites with a component in English.

Yes, ATRICA works for both new and established websites.


If it is an established URL that has already been ranked and gained Google’s ‘trust’, it is quicker for ATRICA to improve the website’s ranking. However, ATRICA still performs excellently for new URLs, albeit that it will take slightly longer to deliver top ranking. As an example, whereas it would take 3-4 months for ATRICA to get an established URL highly ranked, it would take 4-5 months to do the same for a new URL.

Yes. Google’s search algorithm is currently updated around once a month, while many plug-ins are updated more regularly. Therefore it is highly advisable to continue technical optimization to ensure your website always performs optimally.

From a security perspective it is also vital to continue optimization as plug-ins that are not updated regulatory can leave your site vulnerable to hackers and other malware. Our technical team will also keep an eye on this and send updates of any technical optimization that may be needed via your quarterly report.

MOBILE OPTIMIZATION

Yes. Google has made mobile-first optimization almost mandatory in order for a website to be ranked and therefore ATRICA will not work well if the website is not mobile-first.

Our IT Department will run a technical analysis of your website during the onboarding process and report back. Should you need to change or adapt your website for mobile optimization, our technical team will advise what needs to be done.

CONTENT OPTIMIZATION

Yes. You need to add fresh content at least once a month, whether in the form of a blog, new offer, additional info or simply changing a few sentences to existing content. This is to ensure Google’s spiders do not overlook your website due to it being dormant.

ATRICA does not require content updates, but Google always does. Therefore adding fresh content in the form of blogs, pictures, videos, new products, services etc., is highly advisable in order to improve your organic SEO. And the better your organic SEO, the better ATRICA can work to improve SEO and push your website to Page 1 of Google.

We recommend you upload at least one piece of new content per month so that Google does not overlook your website as dormant. Content can be in the form of new products, services, blogs, images, videos or, at the very least, updates of existing content.

Google recently confirmed something SEO experts have known for some time: the length of written content is not important; it’s the relevance of the content that counts. This is because the more relevant the content is, the more likely the user is to stay on the page for longer, and time-on-page is one of the factors Google looks for.


For example, if you upload a 2 000 word blog that has little relevance it won’t do much to improve your ranking if users bounce straight off the page, whereas a 500 word blog that keeps users reading is going to bump up your ranking. Bottom line: when it comes to content, always go for quality over quantity!

Yes, Google prefers content that is well structured for usability and contains keywords for relevance. Therefore it’s important to have good formatting in terms of headlines (H1, H2, H3, H4, etc.) that includes keywords, as well as copy containing relevant keywords.

ADDITIONAL OPTIMIZATION 2

ATRICA will not work optimally if your website is not optimized for the most important Google search ranking factors, such as usability and technical SEO, which are two of the top ranking factors (out of 200-plus).


For example, due to mobile search overtaking desktop search mobile optimization has become almost mandatory in order to be ranked by Google. On the technical front, Google is downgrading the ranking of websites that are not optimized in terms of meta data, URLs, headlines and tags.


In order for ATRICA to rank a good number of keywords in 3-6 months all, or at least most of these important SEO boxes need to be ticked.

Our IT Department will run a free technical analysis of your website during the onboarding process and identify any priority SEO functions that are needed for ATRICA to work optimally.

It’s highly advisable that you continue to do high quality backlinking, such as having your website or e-commerce store listed on business portals and directories that are relevant or related to your business.


Always steer clear of dumping backlinks on irrelevant sites, as Google will penalise for this. Bottom line: quality over quantity is the best practice for backlinking!

There are several tools available to help you select the right backlinks.

Yes, but we advise that you focus on social media platforms that are relevant to your business. For example, if your business is selling vintage clothing, Pinterest would be relevant but LinkedIn would not be. Conversely, if you run a corporate communications firm, LinkedIn would be relevant and Pinterest would not.

 

Again, it’s the quality of the backlinks that’s important to Google, not the quantity.

Yes, this is highly advisable for good SEO, which in turn assists ATRICA to work optimally. For best performance, we suggest you regularly update your Google My Business listing or add new content.

Our key advice for good on-page SEO is to ensure you have the following basics covered: multiple pages, clear navigation; content links between content and sub-pages; keywords in headlines and other written copy; clear formatting; mobile-first optimization for viewing and navigation.


It’s also important to note that good front-end optimization depends on and is linked to good back-end optimization.

This is an endless subject. Our key advice is to ensure you have the following back-end basics covered: keywords and tags in meta data; category text, SEO-friendly URLs; fast loading times; mobile-first optimization.


It’s also important to note that good back-end optimization depends on and is linked to good front-end optimization.

Not yet. Currently we are only able to optimize search engine-based social media channels such as YouTube. If you would like us to do so, simply provide the relevant Orientation Keywords and your YouTube account will be linked to ATRICA and optimized.

Absolutely. Due to the fact that Google’s search engine and YouTube are part of the same ‘family’ (Alphabet), letting ATRICA optimize your YouTube channel is like giving your SEO a turbo boost.

CANCELLATION AND DURATION OF SUBSCRIPTION

You need to cancel at least 14 days before the end of the month.

Atrica will need a few months to calibrate itself to your website. You will see an improvement from month three onwards, so the 6 months are necessary for ATRICA to start producing top of page ranking for relevant keyword searches for your webpage.

UNIQUE INCLUSIONS & SERVICES

Aside from the fact that ATRICA puts your website on Page 1 of Google Search, you also receive a range of services from our technical and customer support teams. These include:

  • A technical analysis of your website
  • Assistance researching and installing the 250 Orientation Keywords
  • A 6-month optimization process
  • A dedicated Customer Success Manager
  • Quarterly performance report
  • Quarterly consultation to assess and advise on the website’s performance

No, because you will be fully supported by ATRICA’s technical department. From running an analysis to check your website’s compatibility and assisting with researching the 250 Orientation keywords to any other day-to-day troubleshooting, the team is there for you.

 

The only somewhat technical task you will have to undertake is inputting the initial 250 Orientation Keywords, as we do not have the access to your website to do so. And if you need guidance on how to do this easy task, we’re here for you.

Our service motto is “Behind every great Artificial Intelligence is great Human Intelligence”. Therefore every ATRICA client has a dedicated Customer Success Manager, who they can contact direct for assistance.

Your Customer Success Manager is the person to call. If he/she cannot assist direct, they will call in the in-house techies and/or business consulting pros to assist.

Your Customer Success Manager is there to advise on minor changes/adaptations in quarterly consultation with you to assess the website’s performance, provide guidance for SEO improvement and offer professional advice on increasing conversion rates.

Absolutely. Each quarter you will receive an consultation with our specialists that covers what actions you can take to continually improve your website’s ranking and general digital marketing.

2020 © Smart Tools 24 GmbH  All rights reserved | Imprint | Data Protection