How To Get Your Website Ready For ATRICA
When starting a new business, especially a small, medium and micro enterprise (SMME), building the company website is on the top of the ‘to do’ list.
Often this precedes an actual marketing strategy, particularly if an intrepid entrepreneur is setting up the business solo or with a lean team and going in guns blazing – ready to trade and get money in the bank ASAP.
What most SMME owners find out the hard way, though, is that building a killer website is one thing – but getting anyone to find it, stay on it and engage with it is another mission entirely.
Think of your brand new website like a car: you can drive the most beautiful vehicle off the show-room floor, complete with an oversized bow and a bottle of champagne. But if you don’t put in fuel, change the oil, check tyre pressure, top up the water levels and take it in for regular services – that car isn’t going to be on the road for long or retain any value.
ATRICA Software can add rocket fuel to your website by auto-generating and updating the best and most relevant keywords to get your website onto Page 1 of Google Search. But ATRICA is artificial intelligence (AI), not magic – it cannot make a badly optimized website run well all by itself.
So, for ATRICA to produce optimum SEO ranking results for new or existing websites in as little as 12 weeks, there are a few things website owners need to know, and start practicing, to prepare for lift off.
1. Follow The IT Wizards’ Advice
Every new ATRICA client receives a free technical analysis of their website from our IT Wizards, including recommendations of how the website can be better optimized
An example would be the existence of SPAM or broken links on a website that are automatically penalised by Google. Like blown spark plugs in your new fancy car, until those issues are fixed, ATRICA can’t fire up the engine to run at optimum.
In extreme cases, the IT guys will flag major issues – like blown gaskets – that need to be fixed before ATRICA can do its job of turbo-boosting your website’s keyword ranking.
We always listen to our IT Wizards, and advise clients to do the same.
2. Be Mobile-First From The Get-Go
With over 60% of browsing traffic coming from mobile, it is critical for websites to be built and/or optimized in a mobile friendly way.
Because typically websites are not constructed using a mobile device, mobile bugs are often not evident and/or mobile optimization is overlooked.
“Pages that are not optimized for mobile have dropped in search engine rankings by 21%”
However, any site builder worth their salt will use the inbuilt mechanisms available in platforms like WordPress and Wix to check page set ups for desktop, mobile and tablet friendliness.
Is your website mobile-first? Try Google’s free Mobile-Friendly test to see how your website fairs now.
3. Add Fresh, Relevant Content
To keep a website relevant, there needs to be ongoing changes to the content.
There are two primary reasons for this:
Firstly, so that Google’s spiders don’t see the website as being dormant and overlook it when they are crawling.
Secondly, it’s important to provide relevant content that is useful for customers, which keeps them coming back to the website.
Blogging is a really popular way of creating engaging content around the subject matter of the business and is a key human based skill. (For ATRICA’s take how AI and human intelligence work together to make an SEO Super Team, read more here.
At the very least, changing one or two sentences in the website text every month will be just enough to alert Google’s spiders to the need for a crawl.
4. Tick Off The SEO Basics
Google dominates in terms of Search Engine use, accounting for 70% of all global desktop traffic. In the US, Google takes a whopping 94% of mobile search engine market share.
It is also Google that has changed algorithms to rank on mobile friendliness first, knowing that mobile devices are allowing wider sectors of the global community to access the Internet. Out of 200 plus ranking factors – usability and technical SEO are the game-changers.
What this means for the website owner is that you need to ensure the basics of technical SEO – meta data, URLs, headlines, backlinks and tags – are not neglected.
Going back to the car analogy, if each of those factors is a flat tyre, ATRICA is going to have a hard time turbo-boosting your car.
That’s it. Cover these 4 SEO basics and ATRICA will be able to ‘get under the hood’ of your website and be able to give it supersonic SEO performance.
No spam, ever. Only new article notifications.